NEWS
INTRODUCING THE TRUSSARDI HOTEL LINE: SOPHISTICATION MEETS SUSTAINABILITY
Groupe GM announces a remarkable hotel line with the iconic lifestyle brand TRUSSARDI, marking the inception of an exciting partnership. Reflecting Trussardi’s contemporary take on classic elegance, the new hotel line featuring neutral tones and minimalist graphics, exudes timeless exclusivity.
The line contains up to 98% ingredients of natural origin and is fully in line with Groupe GM’s Care About Earth program, contributing to the corporate effort to reduce its environmental footprint.
The collection features 30ml plant-based tubes and 100% recycled plastic bottles and large format 400ml dispensers such as Ghost and ECOFILL.
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NEW FRAGONARD HOTEL LINE FIGUIER FLEUR
Presenting Groupe GM's latest collaboration with the famous perfume house Fragonard.
Known for its rich heritage in the perfumery field, exceptional quality products, and quintessential French craftsmanship, Fragonard joins forces with Groupe GM to introduce two exclusive hotel lines, each designed to enhance the guest experience with distinct inspirations. The hotel line "Vrai" captures the vibrant spirit of the Mediterranean coast, offering amenities that reflect the region’s enchanting essence, while the "Figuier Fleur" line pays homage to the charming heart of Provence, the birthplace of Fragonard. The latest embodies the authentic beauty of the region, infusing serene elegance into hotels worldwide.
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NEW EDPFM COLOGNE INDELEBILE HOTEL LINE
New Editions de Parfums Frédéric Malle Cologne Indelebile hotel line.
After the successful launch of the EDPFM Eau De Magnolia hotel line, Groupe GM released a new hotel line featuring another famous fragrance: Cologne Indelebile, created by the famous nose Dominique Ropion. Inspired by Cologne Indelebile fragrance, the new hotel line has the same irresistible base of white musk, exuding a seductive and long-lasting freshness and offering a unique olfactory experience for hotel guests. The refined line includes 50ml aluminum tubes, hand and body soaps, and the 300ml refillable and traceable aluminum Ecofill dispenser that provides a clean, safe, and quick solution with minimal environmental impact.
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